Because fitness is our lives and livelihoods, we spend a lot of time researching the latest this and greatest that. I am continually astounded (and saddened to be honest) about the amount of articles and products that make these ridiculous claims. “The BEST…” “The ONLY…” I want our clients to be aware that there are several industries preying on you here: the diet and fitness industry which would have you convinced that you are fat, stupid and destined to be miserable unless you spend money on their product, and the B2C (Business to Consumer) copywriting industry which is a SCIENCE based on how to push your buttons for the aforementioned industry. Here’s the truth:
Not everyone is built to be skinny and sometimes damage you’ve done to your body through unhealthy activities can be very difficult to repair. Everyone has a healthy weight and shape and it’s not the same one for everyone!! Embracing this one truth can do so much…tell your daughters…tell your sons…we need to make HEALTHY the new skinny.
There is no ONE anything…in fact, if you do only do ONE of any kind of exercise, it will stop working in a week at the most. It’s called attenuation and it’s what causes addiction to substances, and how some people can be ‘skinny fat’ running on the elliptical for 2 hours a day. Your body wants to stay the same – it’s a survival mechanism and so if you don’t change things up, it will stop working. That’s why we take so much pride in no workout ever being the same. It’s what keeps you getting results.
Starving yourself won’t make you skinny and lifting weights won’t make you bulk up. I think we all know this, so I’ll leave it at that.
We all know that long term change is more than just knowing what to do, it’s actually wanting to do it. That’s why groups and communities can be so important. When you have encouragement, and people supporting you even when you stumble, it’s very motivating.
That’s a big reason why we do classes and not just one-on-ones. Sometimes new clients say things like ‘I need you to hold me accountable’ and we know that will not work long term. To be truly successful you have to hold yourself accountable but when you feel like you’re part of a team you are more likely to make that transition. Instead of one coach you have 10 or 20.
At the end of the day, the BEST workout is the one you DO. The ONLY thing that works is doing MANY things and the most ACHIEVABLE and WORTHY goal is to enjoy your life to the fullest.
You ARE Limitless!